Howard Whisky share

Howard was challenged to be relevant to a young audience while shelving into the more affordable segment. That is why we decided to position it as “the whiskey you take to the gatherings”. Those in which you are with your friends, and suddenly the alcohol and the good time help to loosen up and you end up talking about everything.

We generate a creative platform based on a concept where honesty is everything and where the brand is honest even when talking about its product, under the slogan “Share it with those who share everything”.