Movistar
Campaña
Client Movistar
Date 2015
Name 2.0
Agency DDB
It was a funny campaign.
The intention was to raise awareness about people who were not yet 2.0, or had no relationship with technology. It could be Facebook, Twitter, YouTube, Google Earth, etc.
An aesthetic similar to the awareness videos was used so that it had a greater impact and was recognizable by the public.